Switch2India's Mission

Discover India's
Finest Brands

Empowering consumers to discover, compare, and choose Indian-made products. We showcase the innovation, quality, and heritage of homegrown brands across every category — from traditional crafts to cutting-edge technology.

Made in India
The Big Story

The Big Story

Nandan Terry: India’s Premium Edition in Textiles

Some companies chase volume. Others chase value. Nandan Terry chose excellence. As part of the Chiripal Group, the company set out not to imitate global bath-linen brands, but to create a premium standard of its own. From raw fibre to finished towel, they built the value chain within India — investing in high-precision looms, finishing technology, and export-grade certification. The result: products that now appear in fine homes and hotels globally, carrying the signature of Indian craftsmanship. This is not the cheaper alternative. This is India’s premium edition. As global buyers seek quality, scale, and sustainable production, Nandan Terry stands as proof of what Indian manufacturing can achieve. India does not just make. India creates value. Discover the Indian Edition of luxury textiles.

Featured Comparisons

See how Indian brands stack up against global competitors.

The Indian Alternative

Watch stories, listen to podcasts, and learn more

The Rise of Indian EVs

02:14video100 views

List Your Brand

Join hundreds of Indian brands showcasing their products to millions of users.

Starter Presence - Free

Perfect for young or emerging Indian brands taking their first step.

₹0/month
  • One product listing
  • Text-only product details
  • One external link (website or marketplace)
  • Listed in search results below paid plans

Featured Brand - Growth

Designed for fast-growing Indian brands ready for visibility, comparison, and stronger customer discovery.

Launching pricing: ₹999/month or ₹9999/year
  • Ten product listings
  • Images, logo and product descriptions
  • Priority placement across relevant categories
  • Coverage in our social media pages
  • Comparative advantage highlighted
  • One brand spotlight article per year
  • Eligibility for short video
  • Monthly performance insights
  • Priority onboarding and support

Enterprise - Partnership

For established brands seeking deeper integration, stronger category presence, and customised support.

Custom
  • All Featured Brand benefits
  • Bulk product upload
  • API access
  • Dedicated account manager
  • Category sponsorship options
  • Co-branded campaigns and content