About Rupa & Company
Rupa & Company Limited is one of India's leading manufacturers and marketers of innerwear and casual wear, with a legacy spanning over five decades. Founded in 1968 in Kolkata, Rupa has grown to become a household name synonymous with quality, comfort, and durability. The company's diverse product portfolio includes premium innerwear brands like Frontline, Euro, Jon, Softline, and Bumchums for children, along with thermal wear under the Thermocot brand. With state-of-the-art manufacturing facilities and a robust distribution network covering over 1 million retail outlets across India, Rupa dominates the organized innerwear market. The company continues to innovate with breathable fabrics, antimicrobial finishes, and contemporary designs that cater to modern Indian consumers while maintaining affordable pricing.