About the Sector
India’s consumer durables sector is rapidly transforming from an import-heavy market to a self-sustaining manufacturing hub. With increasing investments under the government’s Production Linked Incentive (PLI) scheme, Indian brands are emerging as strong players in the electronics, kitchen appliances, and home comfort products sectors. From televisions and air coolers to ceiling fans and mixer-grinders, Indian companies like Vu, Crompton, Bajaj, and Havells have built products tailored to Indian needs — energy-efficient, affordable, and durable. The sector now caters not only to domestic demand but also to exports to neighbouring and African markets. Consumer preference is shifting towards Indian alternatives that blend technology, service reliability, and cost advantage — making the country’s consumer durable market a core driver of the Atmanirbhar Bharat vision.